Influence key decision makers in enterprise deals & bids

Yappy is a deal influence service + platform for increasing win rate on enterprise or procurement deals and RFPs. Our white-glove solution includes consultation, content creation, and a customer success team.

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influence decisions and stakeholders in large procurement bids
Solutions built for b2b growth & expansion

Influence your deals. Accelerate your outcomes.

STEP 1

Stakeholder mapping + perception assessment

Map the roles most likely to influence the deal decision. Determine what really sets you apart in your deals and anywhere there are perception challenges that we can improve using education campaigns.

STEP 2

Precision targeting with engaging content

Reach your decision chain with content that they actually pay attention to, wherever they consume content, online and offline (2,000+ channels).

Yappy executive ceo video ads
FULL CUSTOMER LIFECYCLE

Full buyer lifecycle intelligence and insights

Our platform provides data-backed insights into buyer and stakeholder signals and engagement before, during, and after deals are won. Your Business Intelligence rep continuously monitors campaign performance and makes adjustments as needed.

B2B DEAL INFLUENCE SIGNALS 

Deals that never go quiet

Drive complex deals with visibility, even when you aren't hearing back or during procurement. Our platform provides full insight into every role involved in your deal and their level of intent.

stakeholder engagement on ads

Actionable insights and signals on deals, even when the deal is in a silent phase or dark funnel.

Find which roles are influencing the deal beyond your champion to strengthen buy-in.

Drive the narrative beyond the champion and influence in-group preference and consensus.

"With traditional methods, our messaging was not getting to the right people. Yappy provided a solution that got right to the people who actually made the decisions."

ceo, TIER 1 construction FIRM

Proven Yappy Use Cases

Complex Sales

Influence the stakeholders in long, multi-layered deals – even the ones you never meet.

Procurement-driven deals

Stand out in procurement-driven bids by making sure your value is understood beyond price.

Land & expand motions

Move from one project or location to many by aligning decision-makers acorss the organization.

RFP Deals

Contiune to share why your solution should win, even during the dark or silent phase.

Opening up new markets

Overcome perception barriers and break in to new regions or industries with credibility and trust.

Perception Alignment

Educate and align stakeholders, even if perception misalignment is a key issue

From the yappy blog

Recent articles

image of tech solutions demonstration (for a hr tech)

Case Study: How Cherratta Lodge Strengthened Client Relationships—and Won Their Largest Contract—with Yappy Group

image of tech solutions demonstration (for a hr tech)

The Myth of Personalized Messaging: Why Stakeholder Alignment Wins Deals

image of tech solutions demonstration (for a hr tech)

Gartner Says 74% of Buying Groups Experience “Unhealthy Conflict.” Here’s How to Fix It.

winning a complex sales contract with an RFP or bid

8x your win rate

See how Yappy helps you win procurement-driven deals, shift perceptions, and gain a competitive edge.